Tougher Tactics Desperately Needed to Win War on GMO Food

New York Times poll released in July showed that some 93% of Americans want labels on genetically modified food, “with most of them worried about the effects on people’s health.” This makes a lot of sense, considering that about 90% of all corn in the United States is grown from seeds genetically altered to contain a pesticide, one that has been proven to remain in our bloodstream long after it is eaten.

Yet in Washington, as in California, the anti-GMO professionals managing the $7.8 million ‘Yes on 522″ campaign focused their messaging solely on a consumer’s “right to know” what is in their food. As communications expert Ritch Davidson noted last year, the big problem is, “They’re telling us we have a right to know but not why we want to know.”

Huff Post Green

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