In a bizarre but effective propaganda move, polls reveal that Monsanto and the Grocery Manufacturers Association (GMA) bamboozled millions of voters into voting “no” on mandatory GMO food labeling initiatives in California and Washington by pretending to take the side of consumers. How? By pointing out that these ballot initiatives failed to require GMO labels on restaurant, cafeteria and take-out food, and on meat and animal products. During the California and Washington campaigns, industry hammered home its message that the proposed initiatives were “incomplete,” “confusing,” “expensive” and riddled with “loopholes” that somehow benefitted nefarious “special interests.” In fact, consumers would have preferred a more comprehensive law, with no exemptions. But state laws mandate single-subject or limited provision language, and federal law preempts mandatory state labels on meat packages (though not on grocery store shelves, or on meat and dairy cases).
In the wake of Monsanto and the GMA successfully sowing confusion over GMO labeling “exemptions,” a growing number of activists have decided to call industry’s bluff by upping the ante. Future plans include pushing not only for GMO food labeling laws, but for all-inclusive food labeling legislation that will require restaurants, schools and grocery stores to label not just foods that contain GMO ingredients, but also foods from factory farms where animals are fed GMO-contaminated feed.