SOURCE: Occupy

New Age of Enlightenment: Why Climate Change Needs 60,000 Artists to Tell Its Story

A girl holds an umbrella over an ice sculpture at Greenpeace exhibition.

A girl holds an umbrella over an ice sculpture, made from water taken from the Yellow, Yangtze and Ganges rivers, at an exhibition by Greenpeace. (Photo: Jason Lee)

“Communicating the climate message to inform, but also engage and influence behaviour has proven intensely difficult. Over a decade of research on this issue has highlighted the need for communication to engage with people’s “deep frames” – beliefs formed over a lifetime, which are mostly subconscious… The world must turn to its artists: storytellers, film-makers; musicians; painters and multi-media wizards.” ~ Elizabeth Boulton

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